Direct mail letter for CPA looking to do more than taxes

Created for:

T.F. Allen & Company CPAs
Belmont, Massachusetts

The Assignment

The people at T.F. Allen had purchased a mailing list of 500 names of new Metro Belmont homeowners and recent remodelers. Our assignment? To create a letter to introduce these high-income local individuals to the outstanding CPAs at T.F. Allen & Company.

What this postcard series does …

• Uses (3) “identification scenarios” to immediately involve the reader
• Sidesteps the standard tax prep cliché to highlight other services offered
• Paragraph breaks lead readers right to detail-packed “calls to action”

How Patrice Robertie | Acorn Advertising helped …

Companies that can’t (or won’t!) talk about what makes them special lose opportunities to make good connections with customers. Showcasing a firm’s approach and philosophy makes it easier to attract clients who will value that approach.

“The fact that others are moving in a certain direction is always proof, at least to me, that a new direction is the only direction.”

~ George Lois, in What’s The Big Idea?