Local bank explains their straightforward approach to checking

Created for:

North Brookfield Savings Bank
North Brookfield, Massachusetts

The Assignment

North Brookfield Savings Bank’s competitors’ checking packages were complicated and/or expensive. North Brookfield Savings Bank, on the other hand, made it very easy for customers to get free checking. Our assignment? To create an “evergreen”ad to get the word out.

What this ad does …

• Targets people fed up with other banks’ strings-attached “free” offers
• Highlights a pair of honestly-free checking options
• Appealing photo reinforces the friendly message”

How Patrice Robertie | Acorn Advertising helped …

Too many companies in their marketing focus on what they offer – forgetting that there may be something else that their customers value more. In this ad, we provide complete product information on two different kinds of checking accounts and demonstrate the Bank’s genuine respect for their customers’ intelligence, time and money.

“It has been shown that the most effective advertisements appeal to the reader’s self-interest or give news.”

~ David Ogilvy, in Confessions of an Advertising Man