Before & after with updated ad look for local insurance agency
Created for:
Elliot Whittier Insurance
Winthrop & Peabody, Massachusetts
The Assignment
Elliot, Whittier is a top-notch, mid-sized, independent insurance agency representing some of the country’s most prominent insurance companies. Our assignment: To update their ad look and copy approach to better represent the reality of what Elliot Whittier actually offers.
What this ad does …
• Informative “After” ad showcases Elliot Whittier’s professionalism
• Updated use of type and ship logo visually enhance Elliot Whittier’s look
• Makes a great offer and gives prospects good reasons to call
How Patrice Robertie | Acorn Advertising helped …
The “Before” and “After” ads are both right here. Judge for yourself!
“Salespeople reasonably expect their company’s advertising to be interesting enough that the prospect’s receptivity is (at least) a little stimulated. The only other thing salespeople really want from advertising is to have something in hand when they make a call – something that solves a problem or has something to do with the matter at hand.”
~ Ad-man Howard Gossage, from The Book of Gossage