A media rep puts my client’s best interest last …

Oct 13, 2015

A media rep puts my client’s best interest last …

A media rep called with an interesting opportunity for one of my clients. “How much?”, I asked. $50,000 for the year, he said. I was flabbergasted – that was 5 times what they were spending with him. I asked what made him think they’d go for that. “Can’t hurt to start at the top,” he said. But that was “the top” for him, not for my client. We passed without even asking about less expensive options.
Acorn Advertising
2015-10-13T14:47:31-04:00
A media rep called with an interesting opportunity for one of my clients. “How much?”, I asked. $50,000 for the year, he said. I was flabbergasted – that was 5 times what they were spending with him. I asked what made him think they’d go for that. “Can’t hurt to start at the top,” he said. But that was “the top” for him, not for my client. We passed without even asking about less expensive options.