A bank marketing director calls to see if I can solve a mystery for her

Jan 7, 2016

A bank marketing director calls to see if I can solve a mystery for her

Recently I received an RFP from a local bank. There were tons of hoops to jump through – too many! I sent a note declining. A few weeks later, their marketing director called. Apparently I was the only one who’d responded at all. She wondered what they did wrong. “Many agencies don’t participate in RFPs anymore,” I said. “Too much effort, too little chance of getting the work.” She wished their strategic consultant had mentioned that!
Acorn Advertising
2016-01-07T10:57:03-05:00
Recently I received an RFP from a local bank. There were tons of hoops to jump through – too many! I sent a note declining. A few weeks later, their marketing director called. Apparently I was the only one who’d responded at all. She wondered what they did wrong. “Many agencies don’t participate in RFPs anymore,” I said. “Too much effort, too little chance of getting the work.” She wished their strategic consultant had mentioned that!