Acorn Advertising & Sensible Marketing with Patrice Robertie of Arlington, MA

Local bank reaches out to homeowners with equity

Created for:

Windsor Federal Savings Bank
Windsor, Connecticut

The Assignment

Windsor Federal Savings is a well-managed and well-liked local bank which had never done a significant amount of advertising and so did not have an “ad look” or a plan for regular, targeted outreaches to good potential customers. Our assignment: To develop an approach for the Bank, and to write and produce an advertisement for their range of home equity loans.

What this ad does …

• White space lets us include a lot of information in one appealing ad
• Friendly, conversational copy represents the style of the Bank’s people
• “Graphics column” provides flexibility for using rates and photo … or not!

How Patrice Robertie | Acorn Advertising helped …

This client wanted to see if it would be possible to have a “look” for their ads that also let them communicate important details. We listened and showed them it would be possible to get exactly that.

“I have learned to respect good ideas, wherever they come from. Often they come from clients.”

~ Ad-man Leo Burnett, in 100 Leos