Local bank reaches out to homeowners with equity

Created for:
Windsor Federal Savings Bank
Windsor, Connecticut
The Assignment
Windsor Federal Savings is a well-managed and well-liked local bank which had never done a significant amount of advertising and so did not have an “ad look” or a plan for regular, targeted outreaches to good potential customers. Our assignment: To develop an approach for the Bank, and to write and produce an advertisement for their range of home equity loans.
What this ad does …
• White space lets us include a lot of information in one appealing ad
• Friendly, conversational copy represents the style of the Bank’s people
• “Graphics column” provides flexibility for using rates and photo … or not!
How Patrice Robertie | Acorn Advertising helped …
This client wanted to see if it would be possible to have a “look” for their ads that also let them communicate important details. We listened and showed them it would be possible to get exactly that.
~ Ad-man Leo Burnett, in 100 Leos