Dramatic postcard generates leads for insurance agency

Created for:

Narragansett Financial Insurance Agency
Fall River, Massachusetts

The Assignment

Most local insurance agency advertising is hokey, uninformative or non-existent. Our assignment: To create a series of postcards to generate attention and inquiries for the newly-acquired and re-named Narragansett Financial Insurance Agency. (Shown here is postcard #1 in a series of 4.)

What this postcard series does …

• Uses dramatic photos and friendly, conversational language
• Stands apart from typical, lifeless prospect mailings
• Quick-read postcards build awareness; Easy for prospects to hold on to

How Patrice Robertie | Acorn Advertising helped …

Wealthy people have always had access to expert insurance professionals who use their knowledge to help clients protect their homes and other important assets. With this postcard series, we introduced the idea that a resourceful local insurance agency can provide that protection to local families.

“Find a few paragraphs you’ve written and – without changing the message – replace all the predictable phrases and ideas with unexpected and interesting ones.”

~ Roy H. Williams, in Tools & Techniques for Profitable Persuasion