Patrice Robertie
Communications specialist, marketing strategist & writer
Need help with an important marketing project?
You’re in the right place.
Is this you?
How I help:
Commonsense makes the difference
Strategies & solutions that work
When it comes to advertising and marketing for professional services businesses and trusted advisors, “commonsense” outpulls “clever” and “hip”. Informing, explaining and being approachable let people get to know you, like you, trust you and want to work with you.
Your company's story told accurately and persuasively
Offline and online (Especially via an e-newsletter)
Strategic communications that make things happen
What you'd create yourself - if you had the time
Telling your story
Advertising you’re proud of
Timeless principles
Order from chaos
What you need to know about advertising
if you’re not an ad person …
On TV shows, advertising is usually presented as being all about “creativity” and anything goes. The reality is quite different. As Boston ad-man Paul Provandie said decades ago, “Advertising is not about drawing pretty pictures or writing poetic prose. It’s about using visuals and words to sell.” He’s right! There are principles and techniques that have worked over decades. They still work today. Knowing and using them tends to lead to better results for clients – the primary goal of every genuine ad person.
Wisdom From Advertising Greats
Success Stories
In A Nutshell
What clients & colleagues say ...
If you think I may be able to help ...
About Patrice
I describe myself as a strategic communications specialist with solid advertising agency experience working with professional services clients who depend on words and ideas to do the selling because they have no product to show.
