David Ogilvy on What Makes a Good Advertisement

From ~ David Ogilvy in Confessions of an Advertising Man/Building Great Campaigns, 1963
What is a good advertisement? I belong to the school which holds that a good advertisement is one which sells without drawing attention to itself. It should rivet the reader’s attention on the product or service. Instead of saying, “What a clever advertisement,” the reader says, “I never knew that before. I must try this.”

Posted: August 21, 2017 In: Wisdom from Advertising Greats

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