Roy H. Williams on Long-Range Planning

From ~ Roy H. Williams in Secret Formulas of the Wizard of Ads, 1999
Long-range planning may be the goose that lays the golden eggs for big companies, but it can be the wild goose of the proverbial chase for small ones. The only advantage of smallness in business is the ability to respond quickly to the opportunities of a changing marketplace. You can get your goose cooked if you commit to an inflexible, long-range plan in a small, nimble company. Rarely have I seen a small business 5-year plan that had any value at the end of 18 months.

Posted: December 21, 2017 In: Wisdom from Advertising Greats

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