For a long time, nothing that happened *before yesterday* was supposed to matter when it came to what works best in marketing and advertising. Then Google changed its algorithms. Having keywords wasn’t the be-all-and-end-all anymore. Selling in print was back. Now I read endless articles about how to write effective marketing and advertising by people who seem to think they’re discovering something new … or inventing it. They aren’t! The greats in advertising discovered these ideas and perfected them 50, 75, 100 years ago. And they still work! This blog is devoted to those amazing ad-men and ad-women and their timeless insights & techniques for using words to sell. Because no matter whether it’s on a handbill in 1900 or on a pop-up ad today, persuading using words is what all successful advertising and marketing is about. (Even videos have scripts!)


Posted: June 22, 2017 In: Uncategorized

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